SYPTE undertakes market research regularly regarding the public transport network and its products, services and information.
Of of there projects is the Passenger Satisfaction Survey. The aim of the survey is to regularly monitor people's satisfaction with all elements of public transport provision within South Yorkshire and use the findings to continually improve and revise this provision.
The survey is carried out twice a year, when a random sample of residents in the county are contacted for their views. In order to generate a good response, respondents can choose to be entered into a prize draw to win either a first prize of £250, second prize of £100, or three runner up prizes of £50.